It is proven that the packaging of any product directly affects its sales. This applies to both physical and digital products. Product packaging design is an important and uncomplicated process. In this article, let’s look at the basic principles of creating packaging for your product.
Knowing your brand’s history and how it relates to your product is key to creating compelling packaging. It’s worth focusing on the design of the layers of packaging that will gradually move your customer from getting to know the product to buy it.
Packaging should be easy to use
Your packaging should not only stand out from the crowd but also be easy to use. Product packaging that is difficult to open can leave a negative impression of your product and your brand.
Make sure the packaging is easy to open and give a detailed description of how to use your product.
Make sure the packaging is easy to open and give a detailed description of how to use your product. The text should be simple and helpful.
Make sure the packaging protects the product from damage
Making sure your product is delivered safely is a key part of packaging design. Everyone likes to receive a package in one piece, given the current demand for home delivery of any product.
Pay special attention to choosing a color palette for product packaging
Color is the first thing your customers will notice. The right colors can entice a customer to buy or recommend your product to a friend.
The colors you use on your packaging are your brand colors. Brand colors create loyalty and recognition, making customers pay attention to you first.
Dark colors exude power and elegance, while light colors tend to be softer and more relaxing. Dark colors make your brand recognized and trustworthy. Using lighter tones will make your design look airy and graceful.
Bright colors create a bright, cheerful sense of youthfulness and excitement. Use pastels if you want to be more carefree, innocent, or soothing. Choose bright colors if you want to attract attention and spur action.
Typography can be used to create a mood on a package
Typography can help set the right tone for messages from your brand. If you want your brand’s character to be professional, casual, or fun, you should choose the right typeface. The key to choosing the right font is to keep it simple. Using too many fonts can be confusing. If you use more than one font, use two contrasting styles.
Use quality packaging materials, they can convey a positive story about your product
Packaging material is your canvas and the foundation of your packaging design. Choose materials that are dense and durable. But also do not forget that the package should not be heavy and not too bright and loud.
Use templates that reflect your brand assets, not just your packaging
Custom templates will add a great element to your packaging design by adding interesting colors, shapes, and other design trends. They will effectively showcase your brand’s unique visual style. Use icons and symbols that simplify the story you’re telling. Icons are a simple tool in a designer’s toolbox. They offer visual cues about what the customer should do next. They have great power and are an effective way to quickly communicate complex ideas because they don’t require additional text or instructions.
Use a picture when you want to demonstrate product features
One picture is worth a thousand words. Packaging serves to protect your product but can disguise the product itself inside the box. Customers may have specific questions about how your product looks or functions. This is where a picture of the product comes in. If your product is securely hidden inside the box, customers will be able to learn about the appearance of your product from the photo on it.
Remember, your packaging should not only be beautiful but also functional. When designing your product packaging, remember that your packaging helps protect your product. At the same time, using the right colors, typography, text, and visuals will add an extra wow factor and make your packaging really special.